Higher Education.png
Higher Education.png

Higher Education

£99.00

We help universities and education providers drive qualified student demand through performance-led advertising, conversion-focused journeys, and tight lead-handling systems. The result is more starts, better lead quality, and cleaner reporting from first click to enrolment.

What we deliver

  • Student acquisition strategy (audiences, messaging, intakes, course positioning)

  • Paid media across Meta, Google, TikTok, LinkedIn (testing-led optimisation)

  • Landing pages and eligibility/lead forms (CRO, friction removal, mobile-first)

  • Lead quality controls (pre-qualification, compliance questions, filtering)

  • CRM + routing + SLA design (speed-to-lead, assignment rules, follow-up logic)

  • Attribution and reporting (spend → leads → offers → enrolments)

How we work
Senior consultancy upfront, then fast testing cycles on creative, offers, and funnels — with tracking that links marketing spend to real enrolments, not vanity metrics.

We help universities and education providers drive qualified student demand through performance-led advertising, conversion-focused journeys, and tight lead-handling systems. The result is more starts, better lead quality, and cleaner reporting from first click to enrolment.

What we deliver

  • Student acquisition strategy (audiences, messaging, intakes, course positioning)

  • Paid media across Meta, Google, TikTok, LinkedIn (testing-led optimisation)

  • Landing pages and eligibility/lead forms (CRO, friction removal, mobile-first)

  • Lead quality controls (pre-qualification, compliance questions, filtering)

  • CRM + routing + SLA design (speed-to-lead, assignment rules, follow-up logic)

  • Attribution and reporting (spend → leads → offers → enrolments)

How we work
Senior consultancy upfront, then fast testing cycles on creative, offers, and funnels — with tracking that links marketing spend to real enrolments, not vanity metrics.

Higher Education — Additional Information

Overview
Higher Education marketing isn’t just “more leads.” It’s the right leads, at the right time (intakes), with the right intent, and a journey that converts efficiently while staying compliant. We work with universities and education providers to build acquisition systems that connect spend to enrolments — not just form fills.

Common problems we fix

  • High lead volume, low enrolment yield

  • Lead quality issues (wrong eligibility, low intent, poor fit)

  • Slow speed-to-lead and weak follow-up workflows

  • Disconnected reporting (marketing metrics don’t match admissions outcomes)

  • Creative fatigue and inconsistent messaging across intakes

  • Landing pages and forms causing drop-off on mobile

Our approach

1) Positioning and offer clarity
We tighten the message: who the programme is for, why now, and what the student should do next — aligned to each intake and course cluster.

2) Performance-led acquisition
We run structured testing across audiences, creative angles, and channel mix to find what consistently produces qualified demand.

3) Funnel and conversion optimisation
We design landing pages and forms to reduce friction, improve completion rates, and capture the right qualifying data upfront.

4) Lead quality and operational alignment
We align marketing with admissions operations: routing rules, speed-to-lead, scripts/next steps, and feedback loops so the funnel improves every week.

5) Measurement that matters
We implement tracking and reporting that maps: Spend → Leads → Qualified Leads → Offers → Enrolments.

What we can run end-to-end

  • Acquisition strategy by intake and course category

  • Paid ads build + optimisation (Meta, Google, TikTok, LinkedIn)

  • Creative testing roadmap (angles, hooks, formats, iterations)

  • Landing pages + lead/eligibility forms

  • CRM integration + lead routing + SLA systems

  • Attribution, dashboards, and weekly performance reviews

Channels we typically use (dependent on your audience)

  • Meta (FB/IG): Scale + volume, strong creative testing

  • Google Search: High intent for course/location keywords

  • TikTok: Cost-efficient reach, strong for top-of-funnel interest

  • LinkedIn: Mature audiences, postgraduate/professional programmes

Reporting and KPIs (the ones we care about)

  • Cost per lead (CPL)

  • Qualified lead rate (QL%)

  • Contact rate + speed-to-lead performance

  • Cost per qualified lead (CPQL)

  • Offer rate and enrolment yield

  • Cost per enrolment / start (where data access allows)

Typical rollout (practical timeline)

  • Week 1: Audit + tracking checks + funnel review + strategy

  • Weeks 2–3: Launch campaigns + build landing/form improvements

  • Weeks 3–6: Structured testing cycles (creative, audiences, offers)

  • Ongoing: Weekly optimisation + admissions feedback loop + scaling winners

What we need from you

  • Programme/course details and intake priorities

  • Any eligibility constraints or target student profiles

  • Access to ad accounts, analytics, and CRM (or a point of contact)

  • A clear definition of “qualified” and your enrolment process

Compliance-first by design

We structure pre-qualification, wording, and data capture to support legitimate, academically motivated applicants and ensure the funnel doesn’t reward low-intent or inappropriate submissions.